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Good Apps Are Not Good Enough

Webinar Published By: IBM
Published:  Apr 28, 2016
Type:  Webinar

Why good mobile apps are not good enough: Measure and move your mobile app to greatness

Many business leaders in the Forrester survey were unaware of what consumers really wanted from a mobile app. For example, many customers wanted a reliable app that didn't drain their batteries, while business leaders thought customers preferred apps with all the bells and whistles.

Tagsibm, mobile, applications, apps, mobile apps, customer engagement, mobile computing, mobile data systems, mobile workers, smart phones, wireless application software, wireless phones