Research Library > SAP > Mastering Adaptive Customer Engagements

Mastering Adaptive Customer Engagements

White Paper Published By: SAP
Published:  Nov 04, 2015
Type:  White Paper
Length:  18 pages

Call it the “age of the customer” or the era of the “Internet of me”…just don’t call it an engagement landscape that brands control. Customers are absolutely in the driver’s seat, defining which channels they want to use and what experiences are most valued as part of their own self-discovered customer journeys. In a landscape where no single customer’s journey is identical, the new mandate for marketers is to develop, orchestrate and optimize an ever-agile, flexible and nimble customer engagement strategy.

This executive summary provides a look into how today’s marketing leaders are driving business performance across the customer-centric enterprise

Tagsmarketing leaders, adaptive customer engagements, sap, customer experience, customer engagement strategy, customer-centric enterprise