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How Millennials Make Purchase Decisions Today

White Paper Published By: Affirm
Published:  Sep 16, 2015
Type:  White Paper

Millennials’ purchasing power will soon exceed that of every other generation, yet the key factors that influence their purchasing decisions are sometimes a mystery to merchants. Selling to Millennial consumers requires knowing these factors – and acting upon them. This article will help explain these factors and provide valuable actionable tips to help you succeed in converting Millennials to loyal customers.

Tagspurchase decisions, purchasing power, millennial consumers, customer loyalty