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eBook: the Power of Insight

White Paper Published By: IBM
IBM
Published:  Jul 31, 2015
Type:  White Paper
Length:  23 pages

New competitors, new technologies and new expectations created by ubiquitous mobile connectivity are dramatically reshaping—and disrupting—the retail and consumer products landscape. To keep up, retailers and consumer products manufacturers need to understand their customers better than ever before.



Tagsibm, consumer products landscape, consumer products manufacturers, big data, retailers