Research Library > Marketo > Definitive Guide to Mobile Marketing

Definitive Guide to Mobile Marketing

White Paper Published By: Marketo
Marketo
Published:  Jul 13, 2015
Type:  White Paper
Length:  156 pages

Mobile devices have become an integral part of our lives. In fact, 44% of cellphone owners sleep with their phones next to their beds so they wont miss a thing. As a marketing channel that commands plenty of dedicated attention, its vital that marketers understand how to effectively market on mobile. Mobile is quite possibly the most personal channel that existsit rests in someones pocket, sits next to their bed, and gets checked consistently throughout the day. This makes marketing on mobile incredibly important but also nuanced.



Tagsmobile marketing, brand value, consumer lifecycle, marketing automation, benchmarking