Research Library > Gigya > Achieving a Single Customer View: The Holy Grail for Marketers

Achieving a Single Customer View: The Holy Grail for Marketers

White Paper Published By: Gigya
Gigya
Published:  Jun 08, 2015
Type:  White Paper
Length:  20 pages

As channels fragment and consumer identities multiply, businesses are struggling to achieve a single customer view. This guide provides actionable strategies to achieve this “holy grail” to better understand your audience, build relevant experiences and grow customer relationships.

Get tactics and examples to help you:

  • Identify your customers across channels and devices
  • Manage today's volume and variety of customer data
  • Integrate and apply data across marketing campaigns
  • Build more personalized customer journeys



Tagscustomer data management, single customer view, cross channel, marketing segmentation, sso, federation, registration as a service, social login, first-party data, integrations, identity compliance and security