Research Library > IBM > The new frontier for personalized customer experience

The new frontier for personalized customer experience

White Paper Published By: IBM
IBM
Published:  May 20, 2015
Type:  White Paper
Length:  12 pages

Today’s customers are well-informed and empowered by information. They use other people and online experts as information sources. They interact with companies by multiple methods and expect a relevant dialogue with each brand. This paper introduces the IBM Predictive Customer Intelligence solution, which is designed to help your company create personalized, relevant experiences for individual customers with a focus on driving new revenue. Along with explaining the architecture of the solution, this paper covers how the solution works.



Tagsibm, software, business analytics, database, database development, quality assurance, analytical applications, business intelligence