Research Library > IBM > Customer analytics pay off -Driving top-line growth by bringing science to the art of marketing RT

Customer analytics pay off -Driving top-line growth by bringing science to the art of marketing RT

White Paper Published By: IBM
IBM
Published:  May 19, 2015
Type:  White Paper
Length:  16 pages

Download this report and read how organizations that implement customer analytics initiatives are, increasing customer retention by up to 9x, capturing 2x more wallet share, converting an extra 3x of inbound contacts into a cross-sell event and shifting up to an additional 4x of their sales orders to more cost-effective channels.



Tagscustomer analytics, customer insights, customer retention, customer-related data, social media analytics, information responsiveness