Research Library > IBM > Stepping up to the challenge: CMO insights from the Global C-suite Study

Stepping up to the challenge: CMO insights from the Global C-suite Study

White Paper Published By: IBM
IBM
Published:  May 19, 2015
Type:  White Paper
Length:  24 pages

This report focuses on how the 524 CMOs we interviewed are helping their enterprises become more “customer-activated.”



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