Research Library > Act-On > The Business Case For Marketing Automation

The Business Case For Marketing Automation

White Paper Published By: Act-On
Act-On
Published:  Apr 20, 2015
Type:  White Paper
Length:  47 pages

Marketing automation delivers a multitude of advantages and opportunities, including improved operational efficiencies, reduced costs, marketing and sales alignment, more (and more qualified) leads, and increased revenues. To reap these and more benefits, youll need to convince the executive team that adopting automation technology is the right thing to do. This eBook will help you create a compelling case.



Tagsact-on, marketing, automation, business, crm, efficiency, sales