Research Library > MediaMath > Advancing Practices In Real-Time Marketing

Advancing Practices In Real-Time Marketing

White Paper Published By: MediaMath
MediaMath
Published:  Feb 27, 2015
Type:  White Paper
Length:  11 pages

“Advancing Practices in Real-Time Marketing,” a July 2014 commissioned study conducted by Forrester Consulting on behalf of MediaMath, examines how marketers across different verticals are taking demonstrable, concrete actions to enable real-time, one-to-one marketing.

Download “Advancing Practices in Real-Time Marketing” to learn:

  • How marketers are using their data as the foundation of the real-time approach
  • Why activation of data requires a balance of technology and planning
  • Why change management is an essential activity



Tagsreal-time marketing, one-to-one marketing, marketing solutions, advanced marketing