Research Library > Oracle Social Cloud > Some Assembly Required: Building the New CMO - Research Brief 1: Who Owns the Customer?

Some Assembly Required: Building the New CMO - Research Brief 1: Who Owns the Customer?

White Paper Published By: Oracle Social Cloud
Oracle Social Cloud
Published:  Jan 14, 2015
Type:  White Paper
Length:  2 pages

Social media allows consumers to be empowered in a brand new way, forcing organizations to change the way they traditionally do business. With unprecedented access to unstructured and structured data, companies have more information about the customerís entire lifecycle than ever before.

To gain a better understanding of some of the forces affecting the role of the CMO, Oracle conducted a number of interviews with marketing and IT leaders representing industries that include Consumer Goods, Retail, Financial Services, Healthcare, Travel, Hospitality and more.



Tagscustomer experience, chief digital officer, digital, social marketing, social intelligence, cmo, oracle, research