Research Library > SAS > How Marketing Operations Management Can Propel Your Customer Intelligence Solutions

How Marketing Operations Management Can Propel Your Customer Intelligence Solutions

White Paper Published By: SAS
SAS
Published:  Nov 10, 2014
Type:  White Paper
Length:  18 pages

In August 2013, SAS commissioned Forrester Consulting to conduct a Total Economic ImpactTM (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying SAS Marketing Operations Management, a component of SAS Customer Intelligence Solutions. Download this whitepaper to see the results of this study and to be provided with a framework to evaluate the potential financial impact of SAS Marketing Operations Management on your organizations.



Tagssas, economic impact, customer intelligence, marketing operations management, tei framework, tei methodology, business intelligence, customer relationship management