Research Library > MicroStrategy > 5 Ways Mobile Apps Are Driving the Store of the Future

5 Ways Mobile Apps Are Driving the Store of the Future

White Paper Published By: MicroStrategy
Published:  Sep 09, 2014
Type:  White Paper
Length:  12 pages

Improve revenue, loyalty, and productivity while controlling costs.

It’s a given: Most shoppers are now armed with a mobile device when they enter a retail store. They are highly informed and expect retail employees they interact with to be at least, if not more knowledgeable about a store’s products, promotions, and services.

This white paper outlines the 5 key benefits of a winning mobile app strategy, including new ways retailers can effectively leverage mobile technology as a competitive advantage. With the average shopper looking at their phone more than 150 times a day, learn how leading retailers leverage mobile technology to:

  •  Enhance customer experience
  •  Drive sales
  •  Boost customer loyalty
  •  Achieve operational efficiencies

Download this white paper to find out how retailers with a powerful, effective mobile app program in place can win the battle for shoppers’ eyes and ears — and wallets.

Tagsmobile apps, customer experience, customer loyalty, operational efficiencies, mobile technology, sales lift, customer loyalty, best practices, mobile workers, smart phones, wireless phones, customer interaction service, customer relationship management, customer satisfaction, customer experience management