Research Library > Monetate > True Religion: Open-Time Email Makes Testing a Snap

True Religion: Open-Time Email Makes Testing a Snap

White Paper Published By: Monetate
Monetate
Published:  Aug 19, 2014
Type:  White Paper
Length:  3 pages

When True Religion wanted to find ways to streamline its email marketing program and improve results, the luxe brand turned to Monetate.

Why? Simple: True Religion knew Monetate’s open-time personalization technology could help it test email design templates and target specific devices—like mobile, tablet and desktop. What it found was a surprising set of information that helped them cut unnecessary design processes and increase click-through rates by 10%.

Download this case study to find out how True Religion used Monetate to unearth email successes that would have otherwise remained hidden.



Tagsemail marketing design, personalization technology, ctr, email design templates