Research Library > IBM > Bank on the Customer

Bank on the Customer

White Paper Published By: IBM
IBM
Published:  Aug 06, 2014
Type:  White Paper
Length:  8 pages

How customer-centric transformation can lead to deeper relationships, increased revenue and streamlined operations. Though the global economy is still sluggishly shaking off the effects of the near meltdown in 2008 and the ongoing sovereign debt crisis, banks in both the emerging and developed economies have as opportunity to manage enormous capital growth and wealth creation. But to regain customer confidence and earn their slice of the increasingly competitive market, banks must transform themselves. They must jettison decades-old, product-oriented operating models and become fully client-centric.



Tagsibm, banking, customer centric, revenue, customer confidence, competitive market