Research Library > IBM > Supercharge Salesforce.com initiatives with a 360° view of the customer

Supercharge Salesforce.com initiatives with a 360° view of the customer

White Paper Published By: IBM
IBM
Published:  Aug 05, 2014
Type:  White Paper
Length:  8 pages

IBM® InfoSphere® Master Data Management (MDM) helps
organizations gain a comprehensive and accurate 360-degree view of their customers. This 360-d egree view, when integrated with a CRM solution such as Salesforce.com, helps organizations improve the effectiveness of their CRM initiatives to help
companies:

  • Increase user productivity
  • Improve sales and marketing performance to increase win rate and revenue
  • Mitigate risks associated with poor customer data
Download here to learn more!



Tagsibm, salesforce, mdm, crm, initiatives, data, it management, data management