Research Library > Salesforce.com > Banking and the Connected Customer

Banking and the Connected Customer

White Paper Published By: Salesforce.com
Salesforce.com
Published:  Jul 02, 2014
Type:  White Paper
Length:  10 pages

A well-executed "System of Engagement" strategy provides value to banks and customers.

Approximately 45% of bank customers today regularly interact with their institution through a mobile channel, with estimates of 70% within a few years.
Why its time to break down the System of Record and move to a System of Engagement.
How this shift can increase customer satisfaction and create new business opportunities.

Download this white paper to get the full details on how a new approach to banking pays off for everyone.



Tagssalesforce, system of engagement, banking, increase customer satisfaction, mobile channel, system of record, knowledge management, enterprise applications