Research Library > Gigya > Ways Anonymity Hurts Business and Consumers

Ways Anonymity Hurts Business and Consumers

White Paper Published By: Gigya
Gigya
Published:  Jun 06, 2014
Type:  White Paper
Length:  8 pages

Traditionally, the notion of online identity is that it must be protected and safeguarded by the individual it belongs to. As users Internet habits evolve, however, were seeing a greater shift in online sharing: consumers are posting personal photographs, life event updates, and more across their social channels.

This move towards a more connected, open social web reflects how consumers and businesses should interact in a landscape that encourages and facilities the sharing of users information in a safe, valuable way.

In this white paper, we'll go over three ways user anonymity can negatively affect ROI for businesses and lead to poor customer experiences:

  • Lost opportunities to engage customers at the first touch point
  • Wasted spend on non-targeted marketing and advertising efforts
  • Loss of online accountability among users
We'll also provide tips on how businesses can circumvent poor experiences by leveraging their customers' online identities in a responsible, mutually beneficial way. 



Tagsgigya, anonymity, user data, social networking, social networks, customer engagement, customer experience, user insight, business intelligence, web service security, customer interaction service, customer satisfaction, ebusiness, marketing automation, return on investment, sales automation, collaborative commerce, customer experience management