Research Library > Gigya > 3 ways to implement an identity-centric customer strategy

3 ways to implement an identity-centric customer strategy

White Paper Published By: Gigya
Gigya
Published:  May 14, 2014
Type:  White Paper
Length:  7 pages

Today, Marketers must shift gears and implement an identity-centric customer strategy that enables a more purpose driven understanding of consumers on an individual level. Download this whitepaper to learn 3 keys to gaining an actionable view of consumer identity that facilitates data-driven decision making, provides measurable results and drives unique KPIs.



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