Research Library > NetProspex > Five Critical Actions to Improve Your Data Quality

Five Critical Actions to Improve Your Data Quality

White Paper Published By: NetProspex
Published:  May 12, 2014
Type:  White Paper
Length:  1 pages

While collecting marketing data is easy, that data is not cast in stone. For example, nearly 50 million people change jobs every year. Furthermore, 68 percent of people lie when theyre filling out registration forms. Phone numbers and email addresses are changing constantly. What does this mean? Figuring out the quality and accuracy of your data is of the utmost importance, especially considering the fact that youre likely to base your marketing decisions on the data you have on hand. And thats where securing a marketing data management plan that you can rely on comes in to play. This guide provides actionable steps and best practices of B2B marketers our customers--to clean up your data through ongoing data management can increase conversions.

Tagsmarketing data services, marketing data management, marketing data quality, installed technology list, international contact data, business contact list, marketing database cleansing, marketing database services