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Translate Ideas into a Winning Portfolio of Innovations with Oracle Innovation Management

White Paper Published By: Oracle
Oracle
Published:  Apr 28, 2014
Type:  White Paper

According to PwCs 16th Annual Global CEO survey of 1,330 participants, executives selected organic growth in current markets as the top opportunity for business growth, with new product development landing in a close second. However, the same survey revealed innovation is ranked fifth on their list of investment priorities! Without a methodical approach to managing innovation, the returns may be lukewarm at best. Furthermore, profits, sales and market share objectives are likely to suffer if formal innovation processes are not a part of product development.



Tagsoracle, innovation, innovation management