Research Library > Urban Airship > Forrester Report on Mobile Engagement

Forrester Report on Mobile Engagement

White Paper Published By: Urban Airship
Urban Airship
Published:  Apr 17, 2014
Type:  White Paper
Length:  14 pages

Push notifications are no longer just about breaking news, weather, or traffic alerts. The newestand arguably fastest-growingchannel for directly reaching customers has the potential to benefit both consumers and marketers.

In this October 2013 report, Forrester Research, Inc. says push notifications are the ideal tool, combining the unique benefits of mobile marketing: intimacy, immediacy and context. Push messaging enables marketers to offer more-relevant and personalized benefits to consumers while helping marketers reach their own goals through increased traffic, optimized app usage, and increased conversions.

Tagsurban airship, mobile engagement, mobile marketing, push notification, mobile, mobile app, conversion rate, direct marketing strategy