Research Library > Gleanster Research > Benchmark Report on Online Customer Community Solutions

Benchmark Report on Online Customer Community Solutions

White Paper Published By: Gleanster Research
Gleanster Research
Published:  Nov 21, 2013
Type:  White Paper
Length:  27 pages

Companies have come to see Online Customer Communities as a valuable asset and have devoted significant resources toward nurturing them. The benefits range from better consumer insights and lower customer support costs to increased word of mouth from passionate customers and purchase-decision leverage among prospects. This Gleansight benchmark report explores what community experiences offer the greatest value to businesses. It looks at what technologies, processes and organizational resources companies are using to capture that value, what challenges they face and what metrics theyre using to measure success.