Research Library > Oracle > The Grande Guide To Lead Scoring

The Grande Guide To Lead Scoring

White Paper Published By: Oracle
Published:  Nov 21, 2013
Type:  White Paper
Length:  24 pages

Lead scoring is an objective ranking of one sales lead against another. This not only helps align the right follow-up to the corresponding inquiry, it also helps marketing and sales professionals identify where each prospect is in the buying process.

Tagsgrande guide, lead scoring, lead generation, management, big data, marketing, digital marketing, oracle, eloqua