Research Library > IBM > IBM Marketing Performance Analytics

IBM Marketing Performance Analytics

White Paper Published By: IBM
IBM
Published:  Oct 31, 2013
Type:  White Paper
Length:  4 pages

Empower marketing professionals to analyze and act on marketing performance data.



Tagsmarketing, performance analytics, business analytics, metrics, data, driver-based campaign, campaign optimization, marketing campaign, roi, analytics software, application performance management, business intelligence, data integration