Research Library > IBM > Marketing in the 4th Dimension: 4 Keys to Personalizing the Web Experience

Marketing in the 4th Dimension: 4 Keys to Personalizing the Web Experience

White Paper Published By: IBM
IBM
Published:  Oct 15, 2013
Type:  White Paper
Length:  8 pages

Discover the four key dimensions to personalized web market-ing, and learn from the real life successes of enterprises that havemade the personalized web a core part of their growth strategies.As you can see, web marketing can achieve comparable successwhen you make the four personalization steps your own.



Tagscustomer experience, social media, changing market, digital world, shifting new channels, exceptional customer experience, ibm, technology adoption, integrating across channels, removing silos, purchase lifecycle, 4 p's in marketing, measure roi, ensure customer satisfaction, online visitor data, delivery across platforms, effectively target customers, campaign effectiveness, social campaigns, 4th dimension