Research Library > IBM > From Social Media Hype to Social Media Marketing: 3 Steps toward Building Stronger Customer Relation

From Social Media Hype to Social Media Marketing: 3 Steps toward Building Stronger Customer Relation

White Paper Published By: IBM
IBM
Published:  Oct 15, 2013
Type:  White Paper
Length:  4 pages

IBM believes todays new interactive forums open important opportunities to listen to, learn from, and engage with your customers. But to fully realize social medias strengths, marketers must feed what they learnthe new social media data they acquireinto the decision-making processes they already have. By integrating all marketing efforts, marketers can turn social media insights into more relevant marketing tactics in both traditional and digital channels. Getting there takes three steps.



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