Research Library > IBM > Decide eBook: Right Message, Right Customer

Decide eBook: Right Message, Right Customer

White Paper Published By: IBM
IBM
Published:  Oct 15, 2013
Type:  White Paper
Length:  14 pages

The days when marketers could rely strictly on good judgment and business acumen are past. Technology for decision and process automation gives marketers a decided edge in making spot-on decisions that match individual customers to the best message, on a scale of millions.



Tagsdecision process, profitable engagement, enterprise marketing management, emm, marketing process, centralized strategy, centralized decisioning, customer behavioral data