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Analyze eBook: Understanding Customer Behavior

White Paper Published By: IBM
IBM
Published:  Oct 15, 2013
Type:  White Paper
Length:  13 pages

As your connected customers interact with your brand in new ways, it becomes more difficult to understand who they are, what they want and what theyre likely to do next. More connections and channels can be a shifting landscape, but this new territory also gives you new opportunities for meaningful customer communications.



Tagsibm enterprise marketing management, emm, predictive analytics, visual exploration, likes and dislikes, collecting customer data, monitor customer behavior, understanding individuals