Research Library > Bronto > Loading the Sleigh: Marketers' Plans & Expectations for the Holiday Season

Loading the Sleigh: Marketers' Plans & Expectations for the Holiday Season

White Paper Published By: Bronto
Bronto
Published:  Sep 09, 2013
Type:  White Paper
Length:  10 pages

Bronto Software and Retail Systems Research have just published survey findings of 179 retailers regarding their holiday 2012 online marketing plans.  

The report includes quantitative findings on:

  • What percentage of the overall 2012 online marketing budget will be spent during the holiday season
  • What percentage of the 2012 holiday marketing budget will be spent on email, mobile and social marketing
  • What technology upgrades were made this year
  • Promotions and timing planned for the holiday marketing

Retailers, find out what your peers have budgeted and forecasted for 2012. Download "Loading the Sleigh: Marketers' Plans & Expectations for the Holiday Season."



Tagsonline marketing, holiday marketing, mobile marketing, social marketing