Research Library > Brandwatch > Report: Social Media Across the Business - Six Retail Use Cases

Report: Social Media Across the Business - Six Retail Use Cases

White Paper Published By: Brandwatch
Brandwatch
Published:  Jul 18, 2013
Type:  White Paper
Length:  36 pages

In consumer industries like retail where online conversations and reviews are prevalent, social media can have a big impact on whether a potential customer buys into your brandor opts to shop around instead.

In this report, Brandwatch analyzed five retail giants (includingTarget, H&M, and Kmart) to examine how retail businesses can gain value from social intelligence throughout the customer lifecyclefrom risk mitigation and reputation management to trend analysis, customer engagement and campaign measurement. 

Download this report to learn more about these six use cases, including:

  • How Target turned a potential PR disaster on its head
  • The impact of celebrity endorsements on purchase intent
  • Regional variations in consumer opinions of a brand 
  • A simple way to benchmark engagement against competitors 



Tagssocial media, retail, pr risk mitigation