Research Library > The SAVO Group > Marketing's Role in Outperforming the Fortune 500

Marketing's Role in Outperforming the Fortune 500

White Paper Published By: The SAVO Group
The SAVO Group
Published:  Jun 13, 2013
Type:  White Paper
Length:  5 pages

Increasingly, Chief Marketing Officers (CMOs) are being held accountable for revenue performance. But most marketers still lack the technology tools and repeatable processes that would enable them to play a more direct role in driving revenue. And 70% of revenue growth initiatives sink because of an ongoing disconnect between marketing and sales. This white paper takes a look at what top revenue performing companies are doing differently than the rest in terms of measuring revenue performance and aligning sales and marketing teams.


Tagssavo, the savo group, marketing’s relevance, romi, smarter marketing, smarter selling, marketing