Research Library > Percussion > Four Models for Demonstrating ROI and Building a Business Case for Your Web Content Strategy

Four Models for Demonstrating ROI and Building a Business Case for Your Web Content Strategy

White Paper Published By: Percussion
Percussion
Published:  Jun 11, 2013
Type:  White Paper
Length:  11 pages

Building a business case for investing in your web content strategy, whether through technology, additional people, or new processes will require that you justify to your senior executives that the investment will pay dividends. Use the folloing paper, and the four models that are presented here, as a framework to help guide your own investment justification process.



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