Research Library > SAS > Improving ROI with Marketing Optimization

Improving ROI with Marketing Optimization

White Paper Published By: SAS
SAS
Published:  Mar 21, 2013
Type:  White Paper
Length:  12 pages

The requirement to juggle multiple constraints and considerations is an inescapable part of the marketing equation. Marketing executives need a top-down, integrated marketing management approach that optimizes the value of all campaign activities. Thats exactly what marketing optimization does it gives marketers the ability to plan and prioritize all customer interactions in a way that maximizes economic outcomes while balancing the capacity to deliver and the likelihood to respond.



Tagsoptimization, marketing, data, best practices, business activity monitoring, business analytics, business integration, business intelligence