Research Library > Silverpop > Shazam's Killer "Revenue App": Combining User Behavior and Email Marketing

Shazam's Killer "Revenue App": Combining User Behavior and Email Marketing

Webinar Published By: Silverpop
Silverpop
Published:  Feb 04, 2013
Type:  Webinar

Shazam, the world’s leading mobile discovery service, wanted to leverage email to build on its in-app experience, increase user retention and deliver personalized content that drives revenue. To create this new revenue channel, Shazam partnered with Agilone, and Silverpop…



Tagsemail marketing, engagement, crm, social, mobile, engegement, testing, optimization