Research Library > Gleanster Research > The Sales Operations Guide to Integrated CRM

The Sales Operations Guide to Integrated CRM

White Paper Published By: Gleanster Research
Gleanster Research
Published:  Nov 08, 2012
Type:  White Paper
Length:  25 pages

While many organizations achieve acceptable ROI from their CRM/SFA implementations, a number of published surveys have revealed alarmingly high failure rates. A key challenge area involves lack of integration with other company sales and marketing processes and platforms. Leading CRM/SFA solution users and providers are just now beginning to focus on this integration challenge, which is ushering in the next evolution in CRM/SFA technology, what Gleanster refers to as Integrated CRM or "iCRM."

This Gleansight benchmark report explores why companies today are implementing CRM/SFA platforms and how they augment these platforms with lead management and sales automation capabilities.



Tagscrm, customer relationship management, sfa, salesforce automation, sales, operations, salesforce, sfa, sales optimization, sales manager, sales director, sales research, sales process, sales effectiveness