Research Library > IBM > Become a Social CMO: CMOs Must Experience Social Networking to Lead the Brand Experience

Become a Social CMO: CMOs Must Experience Social Networking to Lead the Brand Experience

White Paper Published By: IBM
IBM
Published:  Oct 01, 2012
Type:  White Paper
Length:  5 pages

CMOs indicate that, in the age of the customer, collaboration and influence through social networking will have the biggest impact on their organizations in the next three to five years. However, only 16% of CMOs think that it's necessary to become proficient at social media themselves to be successful leaders. Forrester believes that CMOs who personally participate in social media will be better at leading the new brand experience, and leading a new generation of cross-functional marketing organizations.



Tagsbrand experience, social marketing, social networking, social media, digital branding, customer interaction service, customer relationship management, content delivery