Research Library > Marketo > Definitive Guide to Marketing Metrics and Analytics

Definitive Guide to Marketing Metrics and Analytics

White Paper Published By: Marketo
Published:  Jul 31, 2012
Type:  White Paper
Length:  70 pages

Download this 70-page, all-encompassing guide to learn:

  • The right metrics for understanding and interpreting marketing results
  • Why measuring marketing programs is difficult, and how to do it correctly and efficiently
  • Revenue metrics that get the executives' attention and prove marketing ROI
  • The critical elements of a marketing dashboard
  • And much, much more!

Tagsdefinitive, guide, marketing, metrics, analytics, marketo, roi, leans, velocity, projections, measurable, cycle, managment metrics, dashboards, lenskold, data management, utility computing, application integration, application performance management, business activity monitoring