Research Library > Marketo > Definitive Guide to Marketing Metrics and Analytics

Definitive Guide to Marketing Metrics and Analytics

White Paper Published By: Marketo
Marketo
Published:  Jul 31, 2012
Type:  White Paper
Length:  70 pages

Download this 70-page, all-encompassing guide to learn:

  • The right metrics for understanding and interpreting marketing results
  • Why measuring marketing programs is difficult, and how to do it correctly and efficiently
  • Revenue metrics that get the executives' attention and prove marketing ROI
  • The critical elements of a marketing dashboard
  • And much, much more!



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