Research Library > IBM > Divide & Conquer: Using Predictive Analytics to Target, Segment and Optimize Marketing

Divide & Conquer: Using Predictive Analytics to Target, Segment and Optimize Marketing

White Paper Published By: IBM
IBM
Published:  Jul 24, 2012
Type:  White Paper
Length:  16 pages

Companies using predictive analytics enjoyed a 75 percent higher click through rate and a 73 percent higher sales lift, according to a 2011 Aberdeen Group report.  Download this report to see how companies are implementing predictive analytics to get these amazing results.



Tagspredictive analytics, target, segment, optimize marketing, marketing, analytics, best practices, business analytics