Research Library > Adobe > Four steps to a successful Facebook presence

Four steps to a successful Facebook presence

White Paper Published By: Adobe
Adobe
Published:  Jun 11, 2012
Type:  White Paper
Length:  4 pages

One size does not fit all-especially when it comes to your global Facebook page. But how can you create a social presence that connects with customers worldwide? Download our newest whitepaper to find out.

Leveraging best practices from leading global brands, Going Global in a Social World delves into the unique challenges that community managers face, along with the four critical steps that companies must take to ensure success.

Explore the whitepaper to discover:

  • How to handle language and cultural differences within your fan base
  • The pros and cons of centralized versus regional page models
  • How to take page management beyond Facebook's native structure



Tagsadobe, social, social media, facebook, social content, emerging marketing, market research, internet, digital marketing