Research Library > SendGrid > Leveraging Transactional Email for Success

Leveraging Transactional Email for Success

White Paper Published By: SendGrid
Published:  Jun 08, 2012
Type:  White Paper
Length:  4 pages

Transactional email has become critical for application based businesses. Not too long ago, email marketing focused heavily on promotional email like newsletters and offers, but now transactional email has been given a boost by web and mobile applications that rely on email to deliver notifications, updates and subscriptions. Today, there are a host of “new” uses for transactional email since the rise of web and mobile applications in the marketplace helping transactional email take its long awaited place in the world of email marketing. Through our guide, you’ll learn key ways that transactional email can be leveraged in your company.