Research Library > Hacker Group, Inc. > Marketing Without Boundaries: Implications of mobility in a multi-platform world

Marketing Without Boundaries: Implications of mobility in a multi-platform world

White Paper Published By: Hacker Group, Inc.
Hacker Group, Inc.
Published:  Jan 27, 2012
Type:  White Paper
Length:  5 pages

If you're marketing to consumers, you may think your messages are being viewed at home on the family computer. But your customer may be sneaking a peek at Facebook on an iPhone during work hours - and then checking personal messages on Gmail. Prospects may be tweeting in front of the TV - and checking your website after seeing your commercial.

If you're a business-to-business marketer, you may imagine that your website or email message will be viewed on your prospect's 21-inch (or perhaps much larger) work monitor. But maybe that prospect is sitting in the airport with a much smaller notebook computer and is squinting at the 9-point type that looked just fine while projected on your conference room screen. Worse yet, she may be scrolling through emails on her BlackBerry during a particularly boring meeting - and your photos don't show up. Maybe your headlines have disappeared off the edge of the screen.

Remember, mobile marketing is not about a platform or list of devices; it's the way people are consuming your messages. Mobile does everything your laptop and desktop can do - and more - including SMS, MMS, email, voice, Internet, the mobile web, Bluetooth and apps.

Are you keeping up?

Tagsbusiness mobile, mobile marketing, advertising on mobile, advertising sms, mobile marketing help, advantages of mobile marketing, b2b mobile marketing, benefits of mobile marketing