Research Library > Eloqua > Improve the Collaboration between Sales and Marketing with Lead Scoring

Improve the Collaboration between Sales and Marketing with Lead Scoring

White Paper Published By: Eloqua
Eloqua
Published:  Jan 13, 2012
Type:  White Paper
Length:  8 pages

Learn all about lead scoring in the time it takes you to drink your coffee in the morning.

The process of defining lead scores improves alignment and collaboration between marketing and sales teams.

Lead scoring is an objective ranking of one sales lead against another. This not only helps align the right follow-up to the corresponding inquiry, it also helps marketing and sales professionals identify where each prospect is in the buying process.

Lead scoring has become so important for many reasons, one of them being the strengthening of the sales and marketing relationship which allows both teams to work more efficiently and improve close rates.

Download this guide and become proficient in the matter. Explore the dos and don'ts of lead scoring, the importance of it for your organization as well as your profession, and what the future holds for this valuable practice.




Tagslead scoring, marketing automation, sales and marketing alignment, qualified leads, what is lead scoring, btob marketing, lead scoring systems, lead qualification, lead rating, engagement score