Research Library > SAS > BI for the SMB 2010: Unlocking Hidden Business Insight to Drive Profit

BI for the SMB 2010: Unlocking Hidden Business Insight to Drive Profit

White Paper Published By: SAS
SAS
Published:  Apr 13, 2011
Type:  White Paper
Length:  22 pages

Most organizations recognize the danger of relying too heavily on "gut-feel" when it comes to making critical business decisions. As a result these companies increasingly turn to Business Intelligence (BI) tools to provide fact-based insight as a key underpinning of the decision making process. While the traditional paradigm relegated BI to the most technically inclined and well staffed IT organizations at the enterprise level, companies of all sizes are now discovering ways to equip business users with timely and relevant business insight without having to part with the cost, time, and resources typical of traditional enterprise-level BI implementations. As a result of this evolution, top performers within the SMB sector (small to medium sized business, defined as fewer than 1,000 employees) are leveraging BI to capture and transform more mission-critical data into timely business insight, resulting in substantial improvement in top and bottom line performance.



Tagsbusiness intelligence, michael lock, predictive analytics, business insight, business visibility, small to medium sized business, data mining, data quality