Research Library > Marketo > CMO Perspectives on B2B Marketing Automation

CMO Perspectives on B2B Marketing Automation

White Paper Published By: Marketo
Published:  Nov 11, 2010
Type:  White Paper
Length:  16 pages

CMOs are turning to Marketing Automation to address the growing problems they are having in their organization: the need to improve lead quality, increase marketing’s contribution to sales, and optimize the sales funnel. Learn how CMOs are able to measure the efficiency of lead scoring, nurturing and management processes.

Tagsb2b, automation, marketingsherpa, marketo, adaptive marketing, cmo, advertising, lma, lead management, sales leads, demand generation, sfa, nurturing