Research Library > IBM Software > Five Predictive Imperatives for Maximizing Customer Value

Five Predictive Imperatives for Maximizing Customer Value

White Paper Published By: IBM Software
IBM Software
Published:  Feb 11, 2011
Type:  White Paper
Length:  16 pages

Most CRM systems rely on historical analytics that provide a “rear-view mirror” of your customer relationships, offering little support for the decisions that shape the future. With predictive analytics, you can meet your customers’ evolving needs with forward-looking insights that anticipate changes in customer attitudes, preferences, and actions. This white paper from IBM describes how a set of five predictive imperatives can help ensure that your company maximizes the value of its customer relationships and sustains higher levels of revenues and profits.



Tagsibm cognos, predictive imperatives, customer value, customer relationship, crm, customer interaction service, customer relationship management, customer satisfaction