Research Library > IBM Software > The Customer Intimacy Imperative

The Customer Intimacy Imperative

White Paper Published By: IBM Software
IBM Software
Published:  Nov 02, 2010
Type:  White Paper
Length:  13 pages

Business success today requires a new depth of customer insight. Learn how the right blend of customer-centric strategies and advance analytic tools can help your business achieve advantage, including: Customer acquisition focused on attracting the right customers efficiently; relationship development strategies based on customer interests and propensity to purchase; customer value and satisfaction–based retention strategy; operational excellence achieved by acting on customer insight; and product leadership based on delivering products customers want. Read this white paper to realize the full potential of your customer relationships.



Tagsibm cognos predictive analysis, customer intimacy imperative, analytic tool, crm, business analytics, customer interaction service, customer relationship management, customer satisfaction