Research Library > Neolane, Inc. > Part II: Getting Personal with Your Customers- Beyond Segmentation

Part II: Getting Personal with Your Customers- Beyond Segmentation

White Paper Published By: Neolane, Inc.
Neolane, Inc.
Published:  Sep 23, 2010
Type:  White Paper
Length:  10 pages

In the first instalment of this series, “Fight Marketing Fatigue Now,” we discussed the challenge of improving relevancy and the varying degrees of personalization that exist within marketing organizations today. We made the case for a new approach, interactive one-to-one personalization. In this paper, we discuss how to achieve the related benefits including improved customer engagement, increased ROMI and measurable business value.



Tagsneolane, segmentation, romi, emarketing, branding, personalization, sms